Email Marketing Specialist

OpenMoves - permanent

United States

14 Nov

Open to all applicants globally!

OpenMoves is looking for an experienced and talented email marketing specialist to join our performance marketing team. The Email Marketing Specialist has a solid foundation in email marketing, marketing automation and is very familiar with a variety of email and marketing automation platforms. You will be responsible for deploying daily emails, conceptualizing and setting up drip campaigns, managing A/B tests on a regular basis and working with and supporting a portfolio of clients. You are driven by results, have a deep understanding of email analytics and passionate about optimizing your campaigns for greater success. This role requires an independent self-starter who can work remotely with a teamand help us grow by providing positive marketing outcomes and trusting relationships with our clients.

Responsibilities and Duties

  • Conceptualize and develop email campaigns based on client goals, audience, branding etc.
  • Develop and implement daily, weekly and automated email campaigns
  • Develop and provide weekly or monthly reporting, and analyze data to determine ways to optimize performance to improve conversion and retention
  • Work with client and copywriters and designers to develop email calendars and schedules
  • Setup A/B and multi-variate tests to improve performance and optimize results
  • Ability to understand, solve technical email marketing issues
  • Coding, customizing, deploying and optimizing email campaigns
  • Partner closely with internal and external stakeholders
  • Ensure marketing automation programs and campaigns follow best practices for deliverability and performance
  • A passion to keep up with best practices in the email marketing world.

Experience

  • The Email Marketing Specialist will have a range of both technical and creative skills. A strong understanding of web analytics and performance optimization strategies is essential.
  • Three to five years of relevant digital marketing/web content marketing experience with a particular emphasis in email marketing
  • Experience with B2B lead generation and B2C ecommerce clients
  • Experience with email and marketing platforms such as Klavio, Dotdigital, Marketo or similar
  • Experience with HTML, CSS, and Adobe Creative Suite
  • Intermediate copy writing skills
  • Intermediate graphic design skills
  • Ability to prioritize multiple objectives within a fast-paced, changing environment
  • Confidence in project management and presentation skills
  • Team player, with enthusiastic attitude to exceed client expectations

Salary and Perks

  • Work from home/remote working
  • Competitive salary for the right applicant
Tools
Photoshop

About OpenMoves

Fueling growth through Performance Marketing. From PPC and SEO to Social and Marketing Automation.

We believe in doing a few things — and doing them well! Paid Search, Paid Social, SEO, Email Marketing, and Social Media.

We’re a team of passionate digital marketers who live to grow small-to-mid-size businesses locally, nationally, and sometimes internationally. We believe in doing a few things — and doing them well. That means outstanding service and innovation across PPC, Paid Social, SEO, Email Marketing, and Social Media.

We focus on a host of business models, including lead generation, eCommerce, franchises, startups, and even non-profits. Each model requires the right strategy, tools, testing, and tracking. And, most of all, experience and focus on bottom-line results. Our ability to work virtually — unrestricted by geography — makes us a lean marketing machine that attracts the very best talent.

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