Head of Marketing

Qwilr - permanent

Australia

01 Jul

Applicants must reside in: Australia, New Zealand, United States

Head of Marketing means different things at different companies, for us it means:

Deeply understand our customers and potential customers. Use these insights to set our marketing strategy and clarify our messaging, positioning and brand in a way that will enable us to define & own our category over time.

Strengthen our current channels and build out additional channels to drive greater awareness for Qwilr - as measured by significantly growing the number of qualified leads each month.

Build out and lead a high quality team of marketers to achieve these goals.

The core responsibilities are to: 

Deepen Qwilr's understanding of our customers and market

  • We believe that a deep understanding of, and empathy for, our customers & audience is the foundation of great marketing.
  • We also believe that this understanding will help inform everything else below.

Strengthen Qwilr's messaging, positioning and brand

  • Enabling Qwilr to create / define / own a valuable segment of our market.
  • Ensuring consistency and quality across our communications.

Set Qwilr's marketing strategy

  • Where should we be investing time, effort, money, headcount?
  • Which channels should we be focusing on?
  • How should marketing and product work together on core initiatives?

Significantly grow our number of quality leads

  • Across our high volume, self-serve SMB business.
  • As well as across our mid-market & enterprise focused, sales driven business.

Be the leader of your team

  • Grow our small (and excellent) marketing team.
  • Manage the team well & set them up to succeed.
  • Set their goals & hold them accountable.

Experience

The experience necessary to deliver the core responsibilities listed above.

Salary and Perks

  • Competitive salary
  • Meaningful equity
  • 4 weeks paid leave per year
  • Generous parental leave
  • Amazing company-wide retreats every year
  • Budget for work setup, further education, conferences and books
  • Remote friendly, parent friendly & support for flexible working arrangements
  • Plus we do the small stuff well too: Free Yoga & Swimming near our Sydney HQ, team dinners out when we're together, team events, and lots more

Note: 

This role is open to candidates based in Australia, NZ and Pacific Coast USA. We love remote, but would also be happy to relocate the successful candidate to the glorious city of Sydney for this role if that was of interest. 

About Qwilr

At Qwilr we are reimagining the way businesses communicate with their clients.

We help anyone create beautiful, intuitive sales and marketing documents as web pages that look impressive and integrate seamlessly with their business (like this one!).

Our mission is to build the most effective way for customer-facing teams to communicate on the web - simply, creatively and efficiently. We make design and technology easy and enjoyable to use, so our customers can always represent their best professional self. 

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