Lead CDP Consultant

• Serve as the primary strategic point of contact for Adobe Real-Time CDP.
• Lead platform assessments and make CDP roadmap recommendations.
• Evaluate existing RTCDP implementation and provide optimization recommendations.
• Document and maintain current state of data flows and governance, identity, and activation logic.
• Translate business requirements into detailed CDP use cases and activation logic.
• Partner to establish governance standards for identity stitching, namespace usage, and downstream activation.
• Collaborate with Data Engineers on ingestion, mapping, and event modeling.
• Support integration planning across CRM, paid media, personalization, and analytics systems.
• Provide hands-on guidance for segmentation and operational workflows.
• Lead training sessions for marketing, analytics, and operations stakeholders.
• Facilitate workshops, solutioning sessions, and roadmap discussions.

• 6+ years in marketing technology, consulting, or customer data strategy.
• 3+ years of experience working in an agency environment; strong client-facing skills.
• 3+ years working directly with Adobe Real-Time CDP.
• Strong understanding of CDP architecture, identity resolution, and governance.
• Familiarity with Adobe Analytics or GA4 and data visualization tools (Tableau, Power BI).

Pay range: $110K - $145K