Lead CDP Consultant

contract

Fully Remote

Only accepting applications from: United States

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
Conduct stakeholder interviews and gather business requirements
Translate business requirements into CDP use cases
Prioritize CDP use cases together with the client
Create a strategic CDP roadmap focused on activation
Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
Provide hands-on support and platform training for our clients.

Experience

5+ years of relevant work experience in marketing, consulting, or analytics
3+ years of experience working in an agency environment; strong consulting, and client-facing skills
3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
Strong understanding of customer data platforms and the modern data infrastructure
Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
Experience with Adobe Tags (formerly called 'Launch') and AEP WebSDK implementation is a plus
Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
Experience with marketing automation tools is a plus
Experience with A/B testing tools is a plus
College degree in Marketing, Business, Analytics, Data Science or related field