Lead Global Marketing Campaigns Manager

• Help define the next operating model for GitLab's Global Campaigns function.
• Build frameworks, playbooks, and measurement models for the campaigns organization.
• Own the strategic direction for GitLab's global upsell and expansion campaign portfolio.
• Partner with Product Growth, Product Marketing, Sales, and Revenue leadership.
• Partner with Regional Campaigns and international GTM leaders for regional activation.
• Lead high-visibility integrated campaigns across multiple product tiers and geographies.
• Own analytics, experimentation, and budget strategy for expansion campaigns.
• Set the bar for technical and strategic quality, mentoring Senior and Lead campaign managers.
• Represent Global Campaigns in executive forums.

• Deep B2B SaaS marketing experience in integrated campaign strategy.
• Experience evolving a marketing function's operating model.
• Experience operating globally with regional GTM teams.
• History of leading ambiguous, multi-quarter initiatives.
• Proven ability to influence at VP and C-level.
• Strong analytical depth with budget ownership and attribution modeling skills.
• Technical fluency with developer, DevOps, or platform engineering audiences.
• Experience setting standards for a marketing function.
• Fluency with modern marketing automation, CRM, and analytics tools.
• Experience in DevOps, developer tools, or open source ecosystems preferred.
• Background spanning product marketing, growth, and lifecycle marketing preferred.
• Previous contribution to strengthening a campaigns function preferred.

Pay range: $139K - $235K