Only accepting applications from: United States
Open to United States Remotepreferred regional locations: San Francisco Bay Area, San Diego, Austin, TX, Reno/Tahoe
Building connections in the real world is a universal human need. PeopleGrove’s purpose is to ensure every student and professional has access to a community and the connections to succeed. Our products drive life-changing, door opening connections for students at a critical stage of their professional development. These connections are only possible if our university partners get their students and alumni to join PeopleGrove. It takes a dedicated effort to get humans to adopt new software. Even harder to make it a habit. Marketing plays a critical role in this process. The challenge: our partners are not inherently marketers. They need our help.
PeopleGrove is looking for a talented, growth-hacking marketer to build our lifecycle marketing practice. You will be responsible for the design and execution of programs that prospect, convert, retain, deepen engagement with students and alumni at some of the most recognizable universities in the world (Yale, Notre Dame, USC, University of Michigan, Johns Hopkins). You will work cross-functionally with Product, Revenue, Customer Success and your peers in Marketing to amplify adoption across our fast-growing user base.
30% strategy, 30% copywriting/copyediting, 20% email and marketing campaign management, 10% analytics and reporting, 10% creative direction.
You are the steward of user joy and delight. Evangelist for fair access, equity, and inclusion. Reporting to our VP of Marketing, the Lifecycle Marketing Manager will construct a completely new strategy for user acquisition and user adoption across all of our existing customers. You will oversee our user journey and develop the programs for how we guide users through our product. You're inspired by helping people discover how they can use a tool like PeopleGrove to make connections, build social capital, gain real-world experience, find a job, etc.
The ideal candidate will use a combination of data, testing, and a high degree of customer empathy to drive activation, engagement, conversion, and expansion. Since PeopleGrove is used across a diverse set of customers and use cases with many potential points to drive engagement, this is a unique role for an analytically-inclined lifecycle marketer to be creative and drive measurable results. We need a critical thinker that will challenge our status quo. Your scope will encompass lifecycle marketing strategy and execution, customer segmentation and lifecycle research, experimentation, and lifecycle channel management.
Can you get other teams excited about the work you do? Strong cross-departmental feedback loops and presenting results will be crucial to support our marketing, product, and customer success teams. You will develop an understanding of what activities increase user adoption and growth. Although this role is strategic, you must be willing to roll up your sleeves. The qualified candidate can demonstrate their successes in customer marketing, lifecycle marketing, or demand generation. Ideal candidates have marketing automation, user activation, and user adoption experience at a B2C, B2B, or B2B2C SaaS company.
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Helping universities offer students and alumni a single destination for career, community, and connection.
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