Manager, Loyalty Program

• Support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement.
• Manage the day-to-day operations of the loyalty program, overseeing briefing, project management, and deployment to ensure seamless execution of campaigns.
• Lead Nutrafol’s referral program, including strategy, campaign execution, performance tracking, and continuous improvement.
• Assist in the implementation and optimization of automated loyalty initiatives across multiple customer channels and touchpoints.
• Monitor and analyze loyalty KPIs and deliver insights and recommendations for improvement.
• Support vendor relationships and coordinate with external partners to execute loyalty initiatives.
• Contribute to the testing and optimization of loyalty tools, automation, and personalization strategies.
• Stay current on industry trends and competitive loyalty programs to identify opportunities for innovation.

• 3+ years of experience working in customer marketing, loyalty, or retention programs, preferably in eCommerce and subscription businesses.
• Excellent project management and cross-functional collaboration skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Experience working with technical teams and providing business requirements.
• Proven experience managing multi-channel customer engagement campaigns from strategy through execution.
• Strong analytical skills with proficiency in loyalty and retention reporting; able to translate insights into actionable strategies.
• Familiarity with loyalty and referral platforms, CDPs, and marketing automation tools.
• A creative, resourceful problem solver passionate about driving customer loyalty and retention.
• Eager to learn and #KeepGrowing

Pay range: $105K - $125K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs