Marketing AI Strategist - Adobe and CRM Platforms

• Lead the transformation partnership for client’s marketing technology ecosystem and AI-powered customer experiences
• Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)
• Develop build vs. buy recommendations
• Lead stack consolidation
• Create financial models for platform improvements
• Define Next Best Action/Next Best Offer frameworks
• Provide architecture recommendations for customer data infrastructure
• Lead quarterly stack audits
• Identify high-value AI/automation use cases
• Present recommendations to VP/SVP leadership
• Build business cases for strategic investments
• Lead bi-weekly innovation sprints
• Help build LLM/SLM apps for content, customer insights, campaign optimization
• Develop platform-agnostic AI solutions using GCP
• Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
• Execute POVs demonstrating business impact
• Maintain competitive intelligence on Martech and Adtech landscape
• Help build native integrations outside Adobe/Pega
• Evangelize innovation through demos, workshops, executive briefings
• Define and deploy complex B2B customer journeys
• Optimize multi-touch attribution and journey analytics
• Partner with CDH data science on propensity models, lookalike audiences, churn prediction
• Optimize Adobe Experience Platform (AEP)
• Architect ABM programs leveraging intent data, predictive scoring, personalized engagement

• 10+ years in marketing technology with 5+ years in strategic/leadership roles
• Deep expertise with Adobe Stack and Pega decisioning platforms
• Hands-on AI/ML experience
• Proven track record of cost optimizations through stack rationalization
• GCP/Google Cloud experience (Vertex AI, BigQuery, Gemini preferred)
• B2B marketing experience in complex, multi-stakeholder environments
• Expertise in AI driven Marketing automation
• Customer data platforms and identity resolution
• AI/ML frameworks and cloud-based AI services
• API integrations, data modeling, event streaming
• Performance marketing and programmatic advertising tech
• SQL, Python, or similar for data analysis/prototyping

Pay range: $160K - $180K