Marketing and Growth Lead

IWD Agency - permanent

United States

09 Apr

Open to all applicants globally!

We are looking for an experienced marketing guru with a strong record of results. He or she will manage the development and growth of our current product line. This individual must have the ability to understand and anticipate customer needs, and be able to apply world class solutions.

We value quality over quantity. An exceptional user experience trumps adding additional features or products. The ideal candidate will have a great sense of what makes an outstanding product and be able to lead a team in executing successful marketing plans.

The Marketing and Growth Lead will be in charge of all aspects of the success of our products. This includes managing customer support and wellness, product development, content for our site, and overall growth. One of the primary initiatives for this role will be to get fully versed with Adobe's Marketing Solution; experience / certification are huge pluses.

Core responsibilities:

  • Drive all content marketing initiatives to increase traffic, engagement and leads that deliver sales and customer retention.
  • Create monthly reports which gauge traffic, revenue, return on investment and leads generated.
  • Foster IWD’s continuous revenue growth in both Client Services and R&D, through marketing and strategic planning.
  • Responsible for all marketing objectives including SEO, PPC, Partnerships, Social Media, Content Creation, Podcast, Video Creation, CRO, tradeshows and any other marketing initiatives we could garner positive impacts from.
  • Provide superior strategic planning for R&D & Client Services, aiming for the largest possible revenue growth through these departments. Strategic planning includes choosing what platforms to support, which products/features to build, developing partnership growth strategies and improving revenue models.
  • Growing our Client Services by increasing our marketing offerings and encouraging our clients to utilize them to accelerate their growth.


The Marketing and Growth Lead will

  • Create and communicate a marketing strategy for IWD Agency and our clients to achieve outstanding results
  • Grow our marketing service
  • Grow R&D Product Sales
  • Grow Client Service Revenues

You will be a good fit for this position if you never say "that's not my job", are relentlessly optimistic, work hard, bleed your company colors, and thrive in a fast-paced environment. Oh, and you want to have a lot of fun while you're doing it! Please include a cover letter which includes your salary requirements, and a resume which highlights your past growth results.


Core characteristics we are looking for:

  • Adobe Experience manager experience
  • SEO
  • Paid Search
  • PPC
  • Social Media Strategy
  • Optimizing Landing Pages and User Funnels
  • Experience with A/B and multivariate experiments
  • Passionate about positive workplace culture and growth of our product lines
  • Strong leadership ability
  • Product development and content creation perfectionist
  • Knowledgeable and articulate marketer
  • Experienced in competitive analysis and other strategic thinking
  • Demonstrated marketing campaign success
  • Analyze customer data and deliver detailed sales reports

Only candidates who provide tangible results of past marketing success will be considered. Please include past marketing growth results in your application.

Salary and Perks

As a leader in the online retail industry, we work with many high profile clients and international brands. We are enthusiastic about our culture, work, and delivering the best results. Our team members enjoy great pay and benefits.

Statement of Nondiscrimination

IWD is an equal opportunity employer. We consider all applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. IWD prohibits any such discrimination in the hiring process or in employment.

About IWD Agency

IWD Agency is a leading eCommerce agency with a fun, energetic, innovative and exciting culture. We believe in the GSD method: get shit done, and this has led to us being awarded LSU’s Top 100 Fastest Growing Businesses for the past 4 years. Our focus is in online retail and we are damn good at it.

We are looking for energetic, passionate people to join our team.

IWD headquarters are in downtown Baton Rouge, but our team is distributed remotely.


The Director of Growth is responsible for IWD Agency’s revenue growth through marketing and strategic planning.

Remote Jobs Weekly

Just the remote jobs you want sent straight to your inbox weekly.