Marketing Coordinator

Upstream Tech is a climate tech software company enabling better decision-making around natural resource management. We have two software products, Lens and HydroForecast, and hundreds of customers. We are looking for a Marketing Coordinator to join our team to support conference logistics, content coordination, and campaign execution on marketing initiatives for both products and the corporate brand. In this role, you will work collaboratively across sales, marketing, product, and company leadership to help improve the visibility of our work.

The right candidate is driven by our mission, thrives when managing across multiple projects, has B2B digital marketing experience, and is growth-oriented.

Role

As a Marketing Coordinator at Upstream Tech, you will report to our Creative Marketer. This is a fully remote, full-time position. You will support the execution of digital marketing strategies for both products—Lens and HydroForecast—by creating engaging content, optimizing campaigns, supporting event logistics, and ensuring efficient project management across teams.

Responsibilities

• Content creation & collateral:
• Create, proofread, and edit copy for light and compelling short-form content for various marketing channels, including social, blog, and ads
• Assist with content creation, presentations, and proposal preparation for Request for Proposal submissions and larger project pursuits
• Campaign management:
• Collaborate with the sales and marketing teams to create email marketing campaigns, customer news stories, social media/LinkedIn posts, presentation materials, newsletters, and website content
• Manage the company’s social media presence on LinkedIn and upload new content to the company website
• Conferences and virtual events:
• Plan and manage support for conferences, trade shows, and events, including identifying requirements, promoting attendance, coordinating logistics, developing content, and assembling materials
• Manage the scheduling, hosting, and content development for webinars and partner events
• Administration and project management:
• Utilize HubSpot to create and automate marketing workflows like lead nurturing campaigns
• Perform marketing administration tasks, such as evaluating and monitoring campaign performance via key metric analysis, project management in Asana
• Track marketing KPIs and performance to guide ongoing adjustments to overall marketing strategy

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of experience in marketing or digital marketing
• Strong project management skills, with a proven ability to handle multiple projects efficiently.
• Proficiency in a wide array of content creation, from short-form social media content to graphic design
• Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads).
• Knowledge and experience with marketing automation platform HubSpot.
• Self-starter who can independently move projects forward, prioritize tasks, and meet deadlines
• Excellent organization, presentation, and written communication skills
• Creative thinker with a passion for storytelling, environment, and climate action
• Comfortable working independently and collaboratively in a fast-paced environment

You’d be a good fit if

• You’re eager to work at a growing, impact-focused company that values principles over profits.
• You excel at time management and thrive in a fast-paced environment where you can juggle multiple tasks and priorities.
• You’re detail-oriented and driven to keep projects organized, on track, and completed efficiently.
• You’re adaptable, empathetic, and value honest, direct feedback to foster growth and collaboration.
• You’re a great communicator, and can stay organized and manage your own time.

We encourage you to apply if you don’t meet every qualification. If you’re passionate about conservation, storytelling, and climate, we look forward to reviewing your application.

Starting pay for the successful applicant will depend on a variety of job-related factors, which may include job-related knowledge, skills, experience, market location, business needs, other compensation components, and/or market demands. The starting base salary range for this role is $65,000-80,000 per year. This range may be modified in the future. This role will be eligible for a performance incentive bonus related to individual and company performance.

In addition to competitive salaries, we offer equity to new employees.

We are proud to offer great benefits like 4 weeks of paid vacation and trans-inclusive health insurance plans (along with dental, vision, and life insurance). We want our team to live full lives outside of work.