Marketing Operations Manager

• Administer and maintain the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
• Optimize marketing tools and platforms (e.g., SFDC, Marketo, 6Sense, Pendo) to support marketing efforts.
• Oversee data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns.
• Ensure seamless integration between marketing technology solutions and other systems, such as sales, customer support, and e-commerce.
• Implement and manage Marketo campaigns to streamline lead generation, nurturing, and conversion processes.
• Develop and execute strategic email marketing plans and strategies.
• Collaborate with content, design, growth, and digital marketing teams to create compelling and targeted marketing assets.
• Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
• Develop and maintain program documentation, including project plans, timelines, and status reports.
• Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.

• Proven experience (4+ years) as a Marketing Manager with a focus on MarTech management.
• Proficiency with an enterprise tech stack (Marketo, SFDC, LeanData, 6Sense, and Tableau).
• Marketo ACE-MEBP certification is a plus.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent project management abilities.
• Knowledge of digital marketing strategies, tech, and trends.

Pay range: $70K - $120K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses
• Snacks and beverages in the office, along with fun events
• Diversity and inclusion programs promoting various employee resource groups