Organic Growth & Discovery Lead (SEO/AEO)

• Define the strategy and roadmap for organic discovery across search and AI answer engines, own the forecast, budget, and reporting cadence for marketing leadership.
• Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword and prompt research, intent mapping, the editorial roadmap, and the briefs that direct writers and agencies.
• Own where and how Dave shows up beyond, including forums, communities like Reddit, and other third-party sources that influence search and AI answers, working with marketing partnership and affiliate teams.
• Own how Dave shows up in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including the measurement approach for citations, share of voice, and accuracy.
• Partner with Product and Martech leads on the technical work that unlocks discoverability and the tools this channel needs.
• Build the reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency.
• Own the trust signals that make Dave's content credible to both search and answer engines.

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on work on AEO, GEO, or AI search optimization.
• Demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency.
• Onsite content strategy depth including building topical authority from scratch.
• Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR.
• Current, hands-on experience improving visibility in AI answer engines.

Pay range: $158K - $204K

• Opportunity to tackle tough challenges, learn and grow from fellow top talent.
• Flexible hours and virtual-first work culture with a home office stipend.
• Premium Medical, Dental, and Vision Insurance plans.
• Generous paid parental and caregiver leave.
• 401(k) savings plan with matching contributions.
• Financial advisor and financial wellness support.
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break.
• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team.