Performance Marketing Manager

• Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks.
• Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets.
• Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging.
• Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play.
• Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance.
• Manage budgets and forecasting, ensuring efficient allocation of spend.
• Partner with analytics and product teams to understand user behavior, attribution, and cohort performance.
• Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency.

• 4+ years of experience in performance marketing, ideally with a focus on mobile app growth.
• Proven track record managing paid acquisition campaigns with measurable results.
• Experience managing and optimizing large-scale budgets.
• Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs).
• Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action).
• Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch).
• Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings.
• Excellent project management and cross-functional collaboration skills.
• Creative thinker who can partner with design and content teams to produce compelling ad creatives.

Pay range: $115K - $125K

• Equity in Fetch.
• 401k with dollar-for-dollar match up to 4%.
• Comprehensive medical, dental and vision plans, including for pets.
• $10,000 per year in education reimbursement.
• Employee Resource Groups and Inclusion Council.
• Flexible PTO plus 9 paid holidays and a week-long year-end break.
• Robust leave policies including 20 weeks of paid parental leave for primary caregivers and 14 weeks for secondary caregivers.
• Calvin Care Cash: $2,000 incentive for new family members.
• Flexible work environment with remote work option.