Personalization Manager

• Mature and expand the adoption of testing and personalization projects along with the supporting technology
• Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
• Evaluate campaign effectiveness through report generation, insights provision, and iterative testing plan refinement
• Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization
• Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaigns
• Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, and cross-activity conflicts impacting personalization experiences
• Analyze audience qualification and activation strategies across Adobe Target activities
• Develop scalable governance recommendations for audience creation, sharing, and experience prioritization across AEP and Adobe Target
• Define best practices for audience strategy with clear implementation examples
• Partner with stakeholders to align on intended audience experiences and recommend frameworks to improve personalization consistency

• Promote and enforce awareness of key information security practices
• 2+ years of related experience in Product Management and Testing and Personalization
• Understanding of database management and APIs
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required
• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
• Solid understanding of digital marketing & data reporting
• Experience with tag management systems and data layers
• Experience working with Adobe Target and Adobe Analytics
• Fluent in English language

Pay range: $125K - $136K