Product Development & Marketing Manager

permanent

Fully Remote

Only accepting applications from: United States

Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
Build and maintain a centralized competitive intelligence hub, including product benchmarks, claims and ingredient matrices and pricing architecture.
Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence.
Deliver regular competitive readouts that flag threats and whitespace.
Build compelling business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets.
Execute the stage-gate process and all deliverables for assigned projects across supplements and topicals.
Write product, creative and copy briefs, defining the target consumer, benefits, claims ambition, format and cost targets.
Develop product claims in partnership with Formulation and Clinical & Medical Affairs.
Drive feasibility reviews with Packaging, Operations and Supply Chain for each concept.
Develop product positioning, value propositions, naming direction and core messaging that set new launches apart from the competition.
Shape claims strategy in partnership with Clinical & Medical Affairs and Regulatory.
Support development of new product assets that communicate efficacy and results.
Build integrated go-to-market plans with Brand Marketing, Growth, Retention, Retail and Professional teams.
Brief Creative, Copy and Packaging teams on launch assets that communicate efficacy.
Partner with Education to create sell-in materials, product training and FAQs for retail partners, healthcare professionals, stylists and Customer Experience teams.
Collaborate with Medical Affairs to ensure clinical and scientific validation is reflected accurately in marketing communications.
Track post-launch performance against defined KPIs and competitive response.
Partner with Regulatory Affairs and Quality Assurance on compliance and product certifications.

Experience

5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
Demonstrated experience conducting competitive analysis and product benchmarking
Strong business acumen, including building business cases, forecasts and pricing recommendations
Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD)
Experience writing product, creative and copy briefs that drive clear, on-strategy work
Ability to translate complex scientific and technical information into consumer-friendly language
Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
Excellent written and verbal communication and cross-functional collaboration skills