Product Marketing Manager

Asure Software - permanent

United States

07 Jan

Applicants must reside in: United States

As the Product Marketing Manager you will “own” and lead the go-to-market strategy and execution for all of Asure’s product domains, as well as drive expansion within our existing customer base. This is pivotal role at an exciting time where we are looking to scale the business and continue our march as industry disruptors.

In this role, you will have the opportunity to impact the Go To Market motion with Product Management for expansion, enable sales with field enablement and drive pipeline growth by partnering with various teams within the organization. If you enjoy wearing the “strategic hat” but also have a “get stuff done” attitude, then this role is for you!

This is a remote role that can be located anywhere in the US.


  • Expansion: Work with teams in sales, marketing, and product to define and execute the go-to-market strategy for expansion within Asure’s existing customer base. This responsibility will include research and insight, team coordination, strategizing, content creation, and field enablement.
  • GTM: Build and execute the GTM strategy, lead product launches, set competitive positioning, manage “day-to-day” marketing support for your respective product domains; in a nutshell, “own” or “champion” your product domains in collaboration with the Product Management team.
  • Sales Enablement: Communicate the value proposition of your product including how they compare to competitive offerings, to the sales and field teams and develop the sales tools that support the selling process, including sales training and product demos.
  • Persona research: Understand the buyer and the end-user. Build buyer personas and needs; be the expert on your buyers, how they buy and their buying criteria; be the expert on your end-users and how they use your product; act as “the voice of the customer” across all functions (i.e., product management, sales, marketing).
  • Thought Leadership: Create thought leadership content pieces by researching relevant topics for particular personas, topics from the HCM realm, and geopolitical/technology topics related to the same, where relevant.
  • Insights & Research: Strive to continuously deliver industry, market and product insights to support product roadmap and positioning, campaign development and other relevant areas, and company growth.


  • 3+ years of Product Marketing, Solutions Marketing, or Content Marketing experience.
  • Bachelors degree or higher in Marketing, or related field
  • Experience with software or SaaS products; proven track record marketing to a technically savvy audience
  • Able to collaborate effectively with a diverse, remote team in ambiguous situations.
  • Prior HCM, Payroll, experience is a plus.
  • Polished written and verbal communication and presentation skills.
  • Strong focus towards metrics and measuring success.
  • Tenacious attention to detail
  • Ability to manage multiple projects at the same time.
  • Must be able to take initiative, follow-up and drive cross-departmental actions in order to meet challenging deadlines.
  • Experience with Salesforce is a plus

Salary and Perks

Asure Software offers a comprehensive benefits package including health, dental, vision, HRA, FSA, 401K and Fitness reimbursement, Employee Stock Purchase Program, and President’s Circle. Asure Software events and perks include: Team Building, Happy Hours, Taco Tuesdays, Flap Jack Friday! Charity Drives, Team Lunches, End of Month Lunch, kitchen stocked with snacks and drinks, job related training.

We are an equal opportunity employer.

About Asure Software

More than 60,000 clients in 86 countries rely on Asure’s technology to elevate how, when, and where work gets done. Headquartered in Austin, Texas, Asure offers an amazing opportunity to take your talent to the next level. Our clients, small & medium-sized organizations as well as iconic Fortune and Global 100 enterprises, are able to attract and retain better talent, cut real estate and labor expense, and increase productivity with our unique solutions.


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