Product Marketing Manager

permanent
Fully Remote

Open to all applicants globally!

Notifying the public has never been this easy. Column — an early-stage, venture-backed tech start-up — is the first collaborative public notice platform helping publishers, governments and legal services work together to inform their communities. Learn more about how we got started. Column is a remote-first company with core members of our team on four continents and an in-person headquarters in Miami, FL.

Column is looking to hire a full-time Product Marketing Manager to join our Growth and Partnerships team as our third hire. The Product Marketing Manager will report directly to our Chief Operating Officer and oversee our product marketing strategy across the customer journey. In practice, this means overseeing the marketing efforts of product and feature launches, informing the product road map with audience research and user feedback, crafting compelling enablement materials, and more. 

What You'll Do

  • First Week: You will dive in to Column's history, audience, product, customer journey, and more.
  • First Month: You will develop and refine Column's audience personas, supported by internal and external research. You will deploy your first campaigns across the customer journey to grow Column's top of funnel through nurturing and on-boarding new users.
  • First Six Months: You will craft clear and persuasive messaging to convey the value of our products and features. You will inform the product roadmap with go-to-market planning (audience research, distribution strategy, competitive landscape, launch pans) and building required resources. You will demonstrate success of high value channels, setting and improving on KPIs to reflect the marketing team's success. 
  • First Year: You will serve as one of the first hires on a growing team, own the execution of product marketing efforts of our public notice ingestion platform, and provide key contributions and actionable insights that will lead to the success of the company. 

Experience

Our Ideal Candidate

  • You have experience with operational responsibility in product marketing, growth marketing, or comparable experience driving conversion through an acquisition funnel for a product
  • You have experience coordinating launches of software products including project management of multiple stakeholders across multiple teams
  • You excel at channeling the voice of the customer to craft compelling product messaging and enablement materials
  • You have strong writing skills and a strong eye for visual design
  • You pride yourself on your time management and organizational skills
  • You have experience with and confidence learning modern web tools (Hubspot experience is a plus!).
  • You are excited to be a part of building a company from the ground up

Salary and Perks

Column is built on the belief that important information should be accessible to the public. As such, we work hard to model this behavior for potential Columnists by including our base compensation in all job descriptions and making our full benefits accessible online.

  • Base salary of $120,000 – $150,000 per year commensurate with experience, plus a meaningful equity stake and 401k plan
  • Healthcare, vision, & dental coverage for you and your dependents
  • Unlimited (and encouraged) paid time off and 16-weeks paid parental leave 
  • Multiple stipends for you to invest in a home office setup and pursue wellness activities that make you feel healthy and whole
Tools
Hangouts
Google Analytics
Slack

About Column

Notifying the public has never been this easy. Column — an early-stage, venture-backed tech start-up — is the first collaborative public notice platform helping publishers, governments and legal services work together to inform their communities. Column is a remote-first company with core members of our team on four continents and an in-person headquarters in Miami, FL.

Notifying the public has never been this easy. Column — an early-stage, venture-backed tech start-up — is the first collaborative public notice platform helping publishers, governments and legal services work together to inform their communities. Column is a remote-first company with core members of our team on four continents and an in-person headquarters in Miami, FL.

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