Retention Marketing Manager

• Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
• Align with the merchandising team to highlight key product launches and plan around stock levels
• Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
• Work with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer
• Own the creation and optimization of all campaigns to ensure beautiful, consistent design and on-brand copy that speaks to the quality of our products
• Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue
• Work with the data science and engineering teams to create personalized messaging for each customer at scale using product recommendation algorithms
• Create a library of best-in-class messaging templates through consistent, rigorous testing to improve CTR, Rev per View, and Rev per Message
• Develop segmentation strategy and align marketing calendar to reach each segment with highly relevant messaging

• Experience running email & SMS marketing programs across triggers, blast campaigns, and transactional messaging required
• Understanding of creative best practices for email design and copy
• Experience working with dynamic HTML email templates - ability to code basic HTML
• Understanding of how to architect statistically significant A/B tests
• Highly organized and able to drive cross functional alignment through clear and consistent communication
• Detail oriented and able to spot even the smallest anomalies or mistakes
• Analytical and data driven with demonstrated ability to work with large data sets
• Ability to manage competing priorities and requests coming from across the organization while maintaining excellent relationships
• Iterable and Looker experience preferred
• Deep knowledge of trends in fashion or home goods preferred
• Able to work during the hours of 3pm-6pm PST Monday-Friday

Pay range: $120K - $140K