Senior Associate, Retention Marketing

permanent

Fully Remote

Only accepting applications from: United States

Build detailed campaign briefs to guide strategy and execution.
Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches.
Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live.
Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics.
Monitor performance and produce detailed reports on cancellation flow metrics.
Own the creative brief process from documentation to collaboration with the Creative team for asset creation.
Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells.
Maintain, design, and build efficient cancellation deflection flows.
Collaborate with the CRM team to plan and execute cross-channel campaigns.
Support retention roadmap planning and ideation efforts.
Document and archive channel campaigns to create a repository for historical reference and future campaign development.
Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.

Experience

3-5 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company.
Strong ability to build and manage creative briefs and collaborate with cross-functional teams.
Proficient in analyzing platform data and translating it into actionable insights.
Excellent organizational skills, with a knack for managing multiple projects simultaneously.
Familiarity with email, SMS, and paid social platforms is a plus.
Strong analytical mindset with attention to detail.
Experience with reporting and web analytics tools.
Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly.
Highly organized with experience in successfully managing day-to-day operations.
Comfortable working collaboratively with brand, creative, and external agency partners.
Strong communication skills, both oral and written.
Ability to pivot and adjust to changes to support business goals.
Proven track record of achieving KPIs.
Eager to learn and #KeepGrowing.
Experience working in Meta and a cancellation deflection tool (nice to have).
Experience in subscription services, health and wellness, and eCommerce space (nice to have).
Experience in an agency or start-up company is a plus (nice to have).