Senior Content Manager

LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success, and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

Overview:

As our Senior Content Manager, you will be responsible for developing and executing a content strategy to build brand awareness, generate and progress the pipeline, and increase customer retention for LivePerson. You will own the production and drive the distribution and performance of high-quality marketing assets, with an emphasis on long-form editorial content, customer stories, industry thought leadership, and data-driven storytelling. Reporting to our Senior Director of Marketing, you will partner closely with other teams across marketing, sales, and product, and help solidify LivePerson’s position as a global leader in enterprise Conversational AI.

You will: 

• Pitch and create high-quality content that educates and inspires our audience, differentiates our brand, and meets our business objectives. 
• Write and edit a variety of marketing assets, including ebooks and white papers, blog posts and bylines, customer stories and case studies, newsletters, webinar talk tracks and video scripts.
• Develop, craft, and launch a series of data-driven industry reports, infographics, and other content that leverages the billions of customer conversations we power on a monthly basis. 
• Incorporate content marketing best practices for search engine optimization and analytics.
• Help build and manage a bench of freelance writers.
• Conduct strategic content assessments (qualitative and quantitative) to identify content opportunities to support our business and customers' needs.
• Leverage data analysis, user research, and content audits to inform your strategic content decisions.
• Work cross-functionally with teams like design, product marketing, and sales to identify and execute content opportunities. 
• Map content needs and requests against our customer lifecycle.
• Identify innovative ways to integrate generative AI and conversational design  into LivePerson’s content strategy. 

• At least 7+ years of experience in online content strategy and production, ideally in the context of a marketing team and/or B2B SaaS company.  
• Outstanding writing chops. You can consistently produce high-quality content on brief and on deadline. 
• Excellent communications skills, with the ability to synthesize and articulate content strategy among internal and external stakeholders.
• Strong collaboration and personal leadership skills. You know how to drive cross-functional projects forward and be a team player.
• Ability to leverage data analysis, user research, benchmarking, and content audits to facilitate content decisions and deployment.
• Top-notch project management skills and attention to detail.
• Ability to scale bandwidth using AI tools.
• Solid understanding of search engine and conversion rate optimization best practices.
• Degree/diploma in English, journalism, humanities, marketing, communications, or comparable professional experience.
• Market knowledge and experience conversational AI, customer experience, or enterprise software is a huge plus. 

The salary range for this role will be between $ 100,000 to $135,000. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: Access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here:

LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.