Senior Demand Generation Manager, Partners

• Develop and lead the global partner marketing strategy with a focus on EMEA.
• Identify high-impact opportunities and build go-to-market plans with the VP of Partnerships.
• Create quarterly roadmaps with KPIs, resource plans, and outcomes.
• Build scalable workflows to handle partner requests, campaigns, content, and events.
• Design and launch partner recruitment campaigns and highlight the value of joint solutions.
• Manage multi-channel campaigns involving internal teams, partners, and vendors.
• Track and optimize partner-influenced pipeline with data insights.
• Build reporting frameworks for partner performance and ROI.
• Automate workflows for partner onboarding, nurturing, and activation.
• Create dashboards and predictive models for partner pipeline forecasting.
• Align programs between marketing, partnerships, sales, and other teams.
• Ensure consistent messaging with content, events, and brand teams.
• Build relationships with key partners to co-create campaigns and success stories.
• Present results and strategy updates to executive leadership.

• 5+ years of B2B SaaS partner marketing experience with measurable pipeline growth.
• 3+ years in a senior or leadership role managing projects and teams.
• Based in EMEA with understanding of regional market dynamics and partner landscapes.
• Proven success in partner recruitment campaigns that convert.
• Experience with PRM tools and marketing automation platforms.
• Strong with Salesforce and custom dashboards.
• Familiarity with affiliate/referral programs and major marketplaces.
• Analytical and outcome-oriented using data to guide decisions.
• Collaborative leader with influence across functions.
• Growth mindset and confidence in communicating at executive levels.

Pay range: $140K - $140K

• Starting salary of $140,000 or equivalent based on experience and market rate adjustments.
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance.
• 16 weeks paid parental leave.
• Unlimited PTO.
• Stipends for remote work and wellness expenses.
• Professional development budget.