Senior Demand Generation Marketing Manager

• Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets
• Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns
• Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs)
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns
• Partner with Product Marketing to implement engaging and effective messaging across campaign channels
• Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
• Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
• Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
• Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings

• At least 5 years of B2B demand generation experience in a SaaS environment
• Understanding of the MarTech landscape and capability to implement new MarTech tools
• Experience leveraging multiple digital channels including paid media to drive outcomes
• Extremely data-driven and committed to experimenting to improve and optimize programs for success
• Strong project management and entrepreneurial skills to work independently on complex projects
• Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
• Meticulously organized with an ability to work and demonstrate grace under pressure
• Comfortable with ambiguity and can move forward in this environment
• Problem solving skills and ability to organize and execute demand programs

Pay range: $115K - $130K

• Comprehensive medical benefits with employer contribution to premiums
• HSA accounts
• Pet insurance
• Free access to the Calm app
• Fully remote company with a monthly tech stipend
• Parental leave, fertility support, and adoption benefits
• 401(k) plan with employer match
• Flexible PTO plus 10 company holidays plus winter break
• Annual learning and development allowance for professional growth
• Incentive stock options