Senior Director, Growth Marketing

permanent
Fully Remote

Only accepting applications from: United States

  • Develop and execute the global growth marketing strategy aligned to company growth objectives.
  • Build annual and quarterly plans that drive pipeline, bookings, and revenue.
  • Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.
  • Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.
  • Own marketing-sourced and marketing influenced pipeline goals.
  • Forecast pipeline performance and communicate results to executive leadership.
  • Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.
  • Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.
  • Drive a culture of experimentation, testing, and continuous optimization.
  • Build and scale a sophisticated ABM program focused on large and global enterprises.
  • Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.
  • Design personalized buying experiences for key accounts and buying committees.
  • Align marketing investments to account-level revenue opportunities.
  • Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.
  • Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.
  • Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.
  • Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.
  • Establish clear goals, accountability, and performance expectations.
  • Foster a culture of collaboration, innovation, customer focus, and operational excellence.
  • Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.
  • Help shape market expansion, segmentation, and go-to-market strategy.

Experience

  • 12+ years of B2B SaaS or enterprise software marketing experience.
  • 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.
  • Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.
  • Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.
  • Proven success driving pipeline and revenue growth in high-growth technology companies.
  • Experience building and scaling teams through periods of rapid growth.
  • Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
  • Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.
  • Experience with attribution, forecasting, funnel management, and revenue analytics.
  • Excellent executive communication and stakeholder management skills.
  • Experience in revenue technology preferred, but not required.

Salary and Perks

Pay range: $175K - $220K

  • Flexible time off
  • 401k to help you save for the future
  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • A parental leave program that includes options for a paid night nurse, and a gradual return to work
  • Infertility/assisted reproductive services benefit
  • Employee referral bonuses
  • Snacks and beverages in the Office, along with fun events to celebrate
  • Diversity and inclusion programs that promote employee resource groups

About Outreach

Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

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