Senior Marketing Performance Analytics and Insights

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you’ll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.

This is a remote or in office position.

Role Overview:

Reporting to the Marketing Performance Analytics and Insights lead at New York Life Group Benefit Solutions (NYL GBS), the successful candidate will be responsible for data-driven performance analytics, working on quantifying marketing initiatives, evaluating marketing segments and assets, monitoring and reporting on marketing campaign effectiveness, and analyzing trends. This role necessitates a motivated individual with deep knowledge of the Group Insurance industry, a passion for data, a high degree of intellectual curiosity, strong analytical and critical thinking abilities, attention to detail, excellent presentation skills, an attitude of seeking continuous improvement, and the ability to drive innovation through data-driven insights. This is a unique opportunity to be a part of a small team doing big things.

What You’ll Do:

• High degree of responsibility for leveraging database querying, navigating and analyzing data, summarizing and presenting results
• Develop and present actionable recommendations on omni-channel/omni-tool/Test & Learn/UAT and A/B testing results
• Provide data-driven recommendations on marketing tools deployment optimization
• Use critical thinking and performance analytics to drive post-campaign evaluations in support of making valuable strategic decisions that drive growth and innovation
• Analytically assist in creating client and customer segmentation (industry, market segment, workforce composition, purchasing profiles, etc.) to maximize ROI by optimizing assets scope value
• Optimize marketing active assets repository based on inventory usage trends
• Analyze and provide recommendations on marketing asset delivery lead times with continuous improvement in mind
• Collaborate closely with internal and external partners to understand business needs and provide analytical support that delivers results
• Assist with planning strategic marketing initiatives by telling the story with data
• Provide analytical support for marketing project management function
• Understand competitive environment, including emerging solutions, and work to differentiate NYL GBS services and solutions, as well as identifying opportunities for innovation
• Demonstrate company values, including teamwork and enterprise view, and drive a high-performance culture
• Collaborate and partner with multiple matrix partners to inform strategy and programs as well as leverage and share best practices, prioritize deliverables, and align on value.
• Develop a deep understanding of the NYL GBS client (employer), producer, and customer (employee) needs, values and relationships.

• Bachelor’s degree in Marketing, Business Administration, Information Systems or another quantitative field preferred
• 5+ years of applicable experience that includes analytical aptitude
• Ability to perform analysis at an expert level throughout all stages: from data mining to providing actionable insights
• Strong quantitative skills, advanced Excel and PowerPoint skills, knowledge of database/query applications and reporting techniques
• End user Business Intelligence software experience (PowerBI, Tableau, MicroStrategy etc.)
• Outstanding critical thinking ability
• Sound understanding of business math principles and ability to apply to actual marketing scenarios
• Strong attention to detail
• Ability to work collaboratively
• Excellent written and oral communication skills.

• Ability to influence direction and action; build and leverage internal relationships
• Customer focus
• Goal oriented and personally accountable; resourceful and self-directed
• Highly motivated self-starter, adept at solving problems proactively in a fast-paced, deadline-oriented environment, skilled at multitasking efficiently
• Capable of thriving in a dynamic, team-based setting with rapidly changing conditions, demonstrating strong critical thinking and creative problem-solving abilities
• Exercises sound judgment to resolve complex issues, balancing priorities with business and corporate goals
• Thrives in deadline-driven environments, adept at managing multiple, sometimes conflicting, priorities to deliver impactful and efficient results.

It is recommended that all qualified candidates apply to this posting as soon as possible. Residents of Colorado are hereby notified that the deadline to apply is 2 weeks from the Posting Date listed above.

Salary range: $90,000-$130,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Actual base salary within that range will be determined by several components including but not limited to the individual’s experience, skills, qualifications, and job location. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.