Social Media Manager

Babylist - contract

United States

23 Dec

Open to all applicants globally!

Babylist is looking for a part-time Social Media Manager who can help us build a strong digital community that is the best representation of our brand while delivering measurable growth numbers for our registry and e-commerce business.

As our Social Media Manager you’ll get to:

  • Constantly show off your creativity; every day brings a fresh challenge to inspire users in new ways, with no two weeks the same
  • Launch new, great ideas quickly (we’re not bogged down in layers of management)
  • Be on the front lines of making a positive impact on expecting parents’ lives
  • Work from anywhere! (Your couch? The beach?)
  • The ideal candidate is curious, driven, results-oriented and has previous experience in end-to-end social content management.
  • This is a part-time, contract role (20-30 hours) and can be remote within the U.S.

What You’ll Do

  • Working directly with our Director of Content Marketing, you’ll make Babylist the go-to source for expecting parents on social media by increasing our following and creating highly engaging content
  • You’ll define and implement a clear, strategic vision for Babylist’s social media that equally serves our users and business goals
  • You’ll collaborate with our creative team to generate on-brand, engaging and original user-centric content
  • You’ll execute your strategy by publishing all content to our channels and oversee overall engagement and content moderation
  • You’ll leverage internal, competitor, and aspirational brand data and listen to our community to constantly innovate, optimize, and evolve our social content
  • You’ll inform the Babylist team on the impact of social media on our users and our business by providing regular updates to the team


  • You’re excited to take the lead on taking our social media efforts to the next level, and you have experience in successfully leading social media for a consumer brand
  • You live and breathe social media, are obsessed with Millennial/Gen-Z culture and have a love for all things trending
  • You’re a passionate storyteller who can captivate and engage an audience
  • You deeply empathize with expecting parents, have an understanding of their pain points and are passionate about helping solve them
  • You are constantly seeking ways to engage new/untapped audiences and are always up-to-date on what’s happening in social media
  • You’re never satisfied with the status quo and always ask how can we do this better?
  • You can juggle multiple projects successfully under tight deadlines
  • You value quality but you’re not paralyzed by perfection; you can launch new, creative ideas/concepts quickly and iterate constantly using data
  • You have a go viral mentality and know-how to maximize content for sharing and engagement
  • You navigate confidently through changing priorities and directions and can operate successfully with minimal direction
  • You have a no task too small attitude and can roll up your sleeves to get the job done when needed

What You’ve Done

  • Minimum of 2-3 years hands-on experience in B2C social media (Instagram, Facebook, Pinterest) is a MUST
  • Experience in managing an Instagram profile with over 50,000 followers is PREFERRED
  • B2C Social media experience in the expecting parent/parenting space is a BONUS
  • You’ve generated visual/graphic content for social media/web and have basic web design skills (Photoshop or equivalent)
  • You have a proven track record in hands-on, thumb-stopping, user-centric content creation
  • You’ve used data and social analytics to develop and defend your strategic content decisions and experiments
  • You’ve demonstrated exceptional organizational, multitasking and teamwork skills

Salary and Perks

Why You Will Love Working At Babylist

  • We get stuff done
  • We have a real impact on people’s lives
  • We’re passionate about our users and we genuinely appreciate them
  • We work at a sustainable pace for long-term success (yes, we’re profitable)
  • We are growing and have meaningful opportunities for career advancement
  • We’re a technological and data-driven business
  • We believe in autonomy and reward taking initiative
  • We have experienced leadership that is always open to new ideas

About Babylist

Babylist is the premier platform for expecting and new parents.

Babylist makes the journey to parenthood easier and less overwhelming with our helpful content, curated store and universal baby registry. We’re rapidly transforming the Baby landscape and have become the go-to solution for millennial parents. In 2018, over 1.5M people will give more than $200m in gifts on the Babylist platform.


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