Social Media Marketing Specialist

Fully Remote

Only accepting applications from: United States

Are you someone who is…

passionate about marketing and social media and using it to make a difference in the lives of others? motivated, a go-getter, and not afraid to set big goals? warm, friendly, and enjoys engaging with people on the internet? If so, you’re in the right place.

We’re looking for a Social Media Marketing Specialist to expand the reach of The Balanced Life by creating engaging, helpful, and inspiring content for our community through social media.

We believe that social media can be used to change lives for the better and if you believe that too, keep reading…

The focus of this role is to attract and engage our ideal community to directly influence our growth and impact.

On a daily basis your job will be to help curate and create content that inspires, educates, and encourages our community to embrace the unique approach that we take here at The Balanced Life.

In order to succeed in this role, you also need to love marketing!

You’ll be in charge of developing and implementing new social media marketing strategies, studying analytics, interacting with our community, expanding our reach, and doing your part to reach key metrics within the company.

You don’t need to be a Pilates or nutrition expert, but you do need to have a passion for Pilates, wellness, and balanced living, as well as an eye for design, an understanding of social media trends, and the ability to capture the voice of Robin and The Balanced Life to serve and support our community.

This position has high expectations and requires you to set and achieve big goals that drive the business forward…

…but if you’re the right person for the job, you thrive in a fast-paced, creative, dynamic, work environment and a high level of responsibility doesn’t scare you, it excites you.

This is a 25-30 hour per week and remote position. However, social media never sleeps so our hope for this position is that our Social Media Specialist would find a rhythm and schedule that allows them to work well within our team, provide flexibility to keep a balance within their own life, and ensure they get the job done. This position works directly with our Director of Operations, but will also work closely with Robin and the rest of our team.

This position is Monday – Friday and normal business hours. However, due to the nature of social media and our live online launches, we will need availability on the weekends and outside of business hours, as needed.

Although we are a remote team, we love to work together!

This role also requires you to attend Team Summits twice a year in Santa Barbara, California. (But truth be told – these trips are a lot of fun and a huge perk of the job!)

So what will you do?

  • Develop and execute our social media strategy across all platforms, including creating, repurposing, and coordinating engaging content.
  • Track and report on our social media analytics and metrics to better understand our community and engagement.
  • Develop and implement strategies to grow our social media platforms in all areas, including engagement, sharing, and followers.
  • Support our marketing team to strategize, coordinate, enhance, and implement the social media strategy during launches.
  • Research, learn, and bring to the team the latest in social media trends and marketing strategies to increase engagement within our community and social media platforms – you will be our internal expert for all thing social media and staying up on the latest trends and changes is a key part of your role.
  • Assist the Brand Partnerships Coordinator in fulfilling PR and brand collaborations as needed.
  • Manage our social media community by creating engaging content, initiating discussion, monitoring comments, answering questions, and elevating any concerns to our Member Support Team.
  • Meet with our team 1x per week (via Zoom) for our weekly team meeting.
  • Meet with our Director of Operations 1x per week (via Zoom) to check in during your initial introductory period and then every other week moving forward.
  • Attend additional virtual team meetings as needed.


This position is for you, if you…

  • Can easily commit to 25-30 hours per week (with potential for more as we continue to grow).
  • Have a BA/BS degree or equivalent work experience.
  • Have professional experience in marketing and social media (ideally in a remote setting).
  • Are a strong writer and can capture the voice, brand, and messaging of The Balanced Life.
  • Have the ability to work and thrive in a primarily virtual setting.
  • Are a driven, self-motivated individual with a passion for helping others and making a difference in people’s lives.
  • Have an eye for good branding and design.
  • Are creative, like to try new things, and have an eye for spotting trends on social media.
  • Are an excellent communicator.
  • Have passion and strong understanding of the online fitness industry and The Balanced Life’s mission.
  • Have exceptional writing, spelling, and editing skills, as well as the ability to adopt the style, tone, and voice of The Balanced Life.
  • Have excellent organizational skills to work independently and manage projects with many moving parts.
  • Can handle tight deadlines.
  • Are continually seeking out new ways to learn and grow as an individual and a professional.
  • Are flexible and able to handle direct feedback.
  • Have 2-3 years of marketing, customer service and/or content creation experience (preferred).

This position is NOT a good fit if you already have a daytime job that you would need to work around or if you’re currently managing multiple other social media accounts.

This is a perfect fit for someone who is desires to be a part of a team for collaboration and connection and is looking for a long-term home to utilize their gifts and talents in a setting that supports growth, creativity, and professional development.

Salary and Perks

TBL Team Logistics

  • This position starts with a 3-month introductory period.
  • Applicants must be located in the U.S.
  • Compensation is commensurate with experience.

TBL Team Perks

  • Enjoy your work and your team! We are a team who truly enjoys working together and showing up for each other every day. Our powerhouse team is fun to work with and able to build strong bonds while working all over the country.
  • Competitive compensation, paid time off, company paid holidays, health & wellness benefits, and more.
  • Professional and personal growth is a huge priority on our team. We host quarterly enrichment meetings, offer professional development opportunities through courses and conferences, and continually look for ways to help support our team members to be the best versions of themselves.

About The Balanced Life

The Balanced Life provides quick & effective Pilates and barre workouts for busy women.

The Balanced Life is a place for women who are looking for a practical, realistic Pilates plan that they can participate in from home or on the road. Our community of women all around the world is built on the shared values of health, positivity, support, encouragement and kindness.

The Balanced Life provides quick & effective Pilates and barre workouts for busy women.

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