Sr. Associate, Performance Marketing (Paid Social)

• Own day-to-day account and campaign management of paid social ad programs on Meta.
• Responsible for executing ad launches, audience updates, bid changes, optimizations, feed changes, pixel management and campaign updates for Meta and other emerging social channels.
• Be proactive with daily channel optimizations.
• Monitor and maintain budgets, pacing, and scaling adjustments for campaigns.
• Work closely with content management to brief concepts for channel needs and provide feedback on creative.
• Plan and build creative brief pipeline on a quarterly basis, review content from internal creative team and agency partners.
• Partner with influencer team, creative team, and community management team for ad management and performance reporting.
• Report on weekly and monthly performance findings with recommendations for optimizations.
• Execute new channel launches focused on customer acquisition.
• Manage a robust testing roadmap for paid social initiatives.
• Troubleshoot performance challenges and bugs on social platforms.
• Manage partnerships with external account representatives.
• Handle monthly payments in partnership with accounts payable.

• Minimum of 3-5 years of experience in paid social media performance marketing, with a focus on user acquisition and conversion marketing in D2C/ecommerce.
• Hands-on experience with Meta Ads Manager and/or Smartly.
• Growth mindset and self-starter attitude.
• Proven track record with paid social programs within Facebook Ads Manager and other channels.
• Experience with web analytics tools like Google Analytics and Tableau.
• Analytical mindset and creative thinker.
• Cross-functional collaboration skills.
• Great oral and written communication skills.
• Ability to adjust to market, platform, and business changes.
• Proven ability to meet critical KPIs with a brand-centric mindset.

Pay range: $90K - $105K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch via Seamless/Grubhub every Tuesday and Thursday
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs