Sr. Director, Media Strategy

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
• Manage substantial multi-million-dollar media budgets across various channels.
• Establish a clear media investment framework aligning awareness and consideration KPIs with growth objectives.
• Serve as the executive thought partner to Growth, Brand, and Creative leadership.
• Drive innovation in placements, partnerships, and sponsorships.
• Evaluate and secure non-traditional media opportunities.
• Incorporate AI-driven tools and emerging media platforms into planning.
• Partner with Data & Analytics for informed media strategies.
• Leverage tools to identify opportunities and track awareness and favorability.
• Use research and measurement to refine targeting and channel allocation.
• Ensure KPIs are monitored and linked to business outcomes.
• Establish feedback loops and performance recaps for strategy improvement.
• Work with Creative to optimize messaging for media channels.
• Partner with Performance Marketing for a full-funnel growth engine.
• Act as a bridge across Growth, Brand, and Analytics.
• Lead and mentor Media Managers and Analysts.

• 12+ years of experience in media strategy, brand marketing, or growth marketing.
• Experience working in an eCommerce/DTC company.
• Deep expertise in upper- and mid-funnel media planning.
• Familiarity with brand research tools and ability to translate findings into strategies.
• Strong understanding of MMM, MTA, incrementality testing.
• Demonstrated ability to design innovative placements and partnerships.
• Exceptional storytelling and communication skills.
• Leadership experience managing and developing teams.
• Proven track record of integrating brand and performance marketing.
• Proficiency with Microsoft Excel and large data set analysis.
• Experience with multiple analytics and measurement tools.
• Strong quantitative and analytical skills with understanding of marketing metrics.
• Proven cross-functional collaboration and communication skills.

Pay range: $190K - $210K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance discounts and benefits