Sr. Marketing Specialist (ABM)

• Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
• Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
• Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
• Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
• Coordinate campaign planning, creative development, and execution with internal teams and agency partners
• Manage and optimize paid campaigns across social, search, display, and intent-based platforms
• Ensure digital ABM efforts are well coordinated with offline field and event initiatives
• Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
• Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
• Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
• Support and mentor one team member while remaining deeply involved in execution

• Strong experience in B2B demand generation or account-based marketing
• Hands-on experience with ABM platforms, CRM, and marketing automation tools
• Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
• Solid understanding of B2B buying groups and complex sales cycles
• Comfortable operating at both strategic and tactical levels
• Strong project management and cross-functional collaboration skills
• Data-driven mindset with experience interpreting performance insights
• Clear communicator who thrives in fast-paced, team-oriented environments

Pay range: $85K - $95K