Sr. Paid Media Manager

• Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.
• Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
• Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks.
• Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making.
• Own the contribution percent of paid to the all-in revenue targets.
• Own paid contribution to MQAs, SALs, pipeline, and revenue.
• Forecast spend, performance, and ROI — using AI-assisted modeling where applicable.
• Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation.
• Optimize full-funnel tracking in partnership with RevOps.
• Own agency relationship, scope, performance benchmarks, and accountability.
• Establish performance KPIs and reporting cadence.
• Evaluate and onboard new paid platforms or vendors as needed, including AI-native tools for targeting, creative, and optimization.
• Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes.
• Partner with external agency and internal Brand team on brand awareness paid media campaigns.
• Collaborate with Content and Brand teams on messaging strategy.
• Partner with Brand Services team to level up paid media creative — including AI-generated and AI-assisted creative testing — to improve ad performance.
• Provide executive-ready reporting on performance trends and insights.
• Analyze performance weekly/monthly/annually across channels.
• Continuously refine channel mix based on ROI and pipeline contribution.
• Build dashboards and attribution insights to inform executive decisions, incorporating AI-powered analytics tools to surface patterns and opportunities faster.
• Use AI to automate routine reporting tasks and redirect focus toward strategic analysis.
• Own and optimize a significant paid media budget.
• Allocate spend dynamically based on performance signals, leveraging AI-assisted forecasting and scenario planning.
• Drive efficient customer acquisition.

• 5–8+ years of experience in paid media, performance marketing, or growth marketing roles.
• Proven track record of driving measurable pipeline and revenue growth through paid acquisition programs.
• Experience managing six- or seven-figure paid media budgets across multiple channels (LinkedIn, Meta, YouTube, CTV; ABM platforms such as 6sense preferred).
• Strong understanding of full-funnel marketing, multi-touch attribution, and demand generation strategy including Inbound and ABM tactics.
• Demonstrated ability to forecast performance, model CAC/LTV, and optimize spend based on ROI.
• Experience managing and holding agencies or external vendors accountable to performance goals.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Salesforce, Marketo, BI tools).
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.
• Familiarity with AI-powered ad platform features (e.g., Google Performance Max, Meta Advantage+, 6sense AI targeting) and a curiosity to stay current as these capabilities evolve.
• Strong cross-functional collaboration skills, particularly with Sales and RevOps teams.
• Ability to translate data into executive-level insights and recommendations.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

Pay range: $103K - $140K

• Generous health, vision, and dental insurance options.
• Access to HealthiestYou healthcare service 24/7.
• Competitive PTO package including 20 PTO days, 3 flex days, 4 volunteer days, and 12 paid holidays.
• Paid parental leave.
• 401k match.
• Provided equipment for remote work.
• Salary range of $103,000 - $140,000, potentially eligible for a discretionary bonus.