VP, Brand & Creative

• Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences
• Define and refine the brand portfolio and positioning across products, audiences, and markets
• Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope
• Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout
• Establish governance and systems to ensure consistency across all touchpoints
• Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle
• Ensure creative excellence and consistency across all brand expressions
• Build and scale integrated creative production capabilities across teams and partners
• Drive insight-driven creative that supports both brand building and business performance
• Lead the strategy and creative direction for Coursera’s global events portfolio
• Elevate flagship events as key customer and prospect touchpoint
• Use events to reinforce brand, deepen engagement, and drive loyalty
• Ensure consistency across physical and digital brand experiences globally
• Define a cohesive content strategy that reflects a unified voice and narrative
• Build a scalable content engine that supports brand growth, education, and adoption
• Lead thought leadership and storytelling that positions Coursera as a global leader in learning
• Align content across audiences (consumer, enterprise, partners) and regions

• 12+ years of experience in brand, creative, or content leadership roles
• Proven experience leading brand transformations or large-scale brand evolution
• Deep expertise in brand architecture and portfolio strategy
• Demonstrated success building and scaling creative organizations in complex environments
• Experience leading large, cross-functional, and global teams
• Strong background in both brand-building and performance-driven creative
• Experience working across global markets and managing distributed teams
• Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments
• Deep understanding of modern content ecosystems, platforms, and formats
• Experience leveraging AI and emerging technologies in creative workflows is a strong plus

Pay range: $300K - $350K