Senior Product Manager

• Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners to increase the share of marketable members who complete a first visit
• Own the Activation roadmap, from discovery through launch and iteration
• Define and track funnel metrics from outreach to first visit by channel, client, and member segment
• Run a disciplined experimentation program with clear hypotheses, fast readouts, and confident rollouts
• Shape member incentive strategy end to end
• Tie incentives to unit economics including cost per activated member and downstream impact on visits and client ROI
• Shape messaging and strategy in partnership with marketing across all channels
• Drive technical enablement that lets strategy evolve quickly

• 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
• Track record of moving funnel metrics through experimentation
• Hands-on experience with messaging channels (SMS, email, push)
• Working knowledge of consent and privacy requirements such as TCPA and HIPAA
• Strong analytical skills and experience with analytical tooling
• Metrics-driven and optimization-minded
• Strong communicator
• Commercially minded
• Technical enough to be hands-on
• Empathetic toward members

Pay range: $150K - $190K

• Remote-First Company
• Unlimited PTO
• Flexible & remote location
• Healthcare Coverage (Medical, Dental, Vision)
• 401k & bonus
• Registered Dietitian Sessions