Circle is building the worlds leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments all in one place, all under their own brand.

Were proud to be a fully remote company of around 130 (and growing!) team members from 30+ countries around the world. We strive to find exceptional talent, empower them to do their best work, and in turn, have a meaningful impact in their own lives. We dont track hours, but we manage for outcomes in an a-synchronous culture.

Twice a year, we bring the whole company together for incredible company retreats in beautiful places around the world!

About the role

Were looking for an experienced Product Marketing leader as we enter Circles next phase of growth. This role sits on our GTM leadership team and reports directly to Circles co-founder/Chief Revenue Officer.

As the head of product marketing, you will oversee all positioning, storytelling, internal enablement, market intelligence, and product launches at Circle. Youre a storyteller at heart.

We have an ambitious product roadmap and the business is growing fast. To realize our potential, you will need to have a deep understanding of the market, our customers, the competitive landscape, and trends. And youll need to be able to enable our marketing, sales, and customer success teams so that our GTM org is aligned.

Our product marketing function is connected to the entire organization and partners closely with nearly every function. One day you might be working alongside our CEO to dial in messaging for a major feature launch. The next day you might be creating internal enablement for the sales team, writing launch copy, or delivering a live training to 500 people. When we nail our product marketing efforts, every GTM function benefits.

What you’ll be doing

Develop launch plans for Circles new features and products. It starts with you. Youll determine our strategy, the audiences, the positioning and how to communicate to the market. You will determine the scope of our releases and develop playbooks that our GTM org can use to execute and bring new features to market.
Level-up our storytelling and increase the attention our products get in the market. As the head of product marketing, you will help us stand out in a crowded market. You love conceiving of unique campaigns. Youre comfortable working with designers to leverage videos, animation, and motion to add polish. You have excellent taste when it comes to telling customer stories and you know how to put yourself inside the mind of our ICP.
Craft consistent messaging for how we talk about our product. You obsess over words and copy. Youre an excellent writer. You can take complex ideas, language, and products and distill them down to their essence. Our head of product marketing will create positioning and messaging briefs for the broader GTM team so that our whole org is using the language when describing our products in the market.
Build our internal enablement engine for our marketing, sales, and customer success team. Youll educate our GTM teams about new features, how to talk about the product, language to use, benefits to various ICPs, etc. Youll help our entire GTM org use the same language and align messaging across departments. You will ensure that team members are informed and can effectively communicate the value proposition of the product to prospects and customers.
Develop external enablement materials to educate and engage the company’s customers and potential customers. These materials can include product guides, how-to videos, FAQs, case studies, webinars, and interactive demos. While our product marketing function will typically create these resources directly, youll often collaborate with our content team and design studio.
Lead our market intelligence efforts. You will develop a deep understanding of the competitive landscape. Youll lead market research efforts to gain a deep understanding of customer needs, trends in our market, and distill these learning down so they can be shared with the broader org.

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