Guideline was founded in 2015 with the mission to help everyone arrive at a secure retirement. We are transforming the retirement industry with more transparency, seamless technology integrations, accessibility and affordability.

We are a fast-growing technology company looking for exceptionally motivated people who love to see their work’s impact daily, are driven to ensure the company’s success, and want to be a part of the next generation of retirement planning.

Position overview

We’re seeking a creative and data-driven storyteller to join our team as Senior Manager, Content and Social. As a full end-to-end program owner, you’ll help develop and execute a bold content strategy that elevates our brand, reaches new audiences, and drives growth.

You’ll set editorial guidelines, build our editorial calendar based on company initiatives and growth goals, and oversee the full content creation process end-to-end. In this highly collaborative role, you’ll work closely with marketing, product, engineering, and sales teams to develop engaging, data-informed content that delivers value to our key audiences. You must be able to welcome and synthesize diverse feedback, while confidently pushing back when needing to uphold brand integrity, priorities, and business objectives.

As an experienced creator, you have expertise in multiple media: blog posts, ebooks, reports, social content, video, and webinars. Obsessed with quality, you’ll ensure every piece meets a high editorial bar by coaching contractors and fellow contributors. You’ll also bring a strong analytical mindset to this role, leveraging tools like Google Analytics, SEMRush, SproutSocial, and Amplitude to track the performance of content and social campaigns. You’ll set KPIs, monitor key growth and engagement metrics, and report regularly on how content initiatives are driving results.

What You’ll Do

Shape and execute strategy: Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth. Develop editorial guidelines and an aligned content calendar that reflects company initiatives, growth goals, and market opportunities.
Manage high-velocity production: Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers. Oversee the creation of a variety of content types—blogs, ebooks, reports, videos, social posts, and webinars—delivering value at every touchpoint
Effectively collaborate and manage stakeholders: Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives. Incorporate and balance feedback from multiple stakeholders, maintaining a constructive dialogue to drive consensus.
Manage optimization of our web and social platforms: Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals.
Foster executive thought leadership: Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact.
Partner with legal and compliance: Ensure all content is accurate, compliant, and upholds regulatory standards.
Report on performance: Use tools like Google Analytics, Amplitude, and social platform (LinkedIn, Meta, X) insights to measure performance, track key growth and engagement metrics, and inform strategy.
Optimize for search and discoverability: Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic.
Stay ahead of the curve: Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful.

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